Author name: Shay Edwards

Ate a diverse group of happy seniors interacting online via laptops, tablets, and phones, surrounded by symbols of care like hearts and helping hands, all within the outline of a brand logo

Building an Online Community Around Your Senior Care Brand

Building an Online Community for Your Senior Care Brand We’re here to guide you in building a thriving online community around your senior care brand. As experienced professionals in the Canadian senior care industry, we understand the importance of creating a supportive digital space for seniors and their families. Our team of healthcare experts and […]

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Ze a magnifying glass over a google my business icon, surrounded by senior care symbols like canes, pillboxes, and a heart rate monitor, all on a background suggesting optimization and growth

How to Optimize Google My Business for Senior Care Providers

Mastering Google My Business for Senior Care Providers: A Comprehensive Guide As experienced digital marketing specialists in the senior care industry, we understand the unique challenges faced by care providers in Canada. With over a decade of experience optimizing online presence for healthcare businesses, we’re here to guide you through the process of leveraging Google

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Magnifying glass over a city map, highlighting a network of interconnected senior care facilities, with seo-related symbols like keywords, backlinks, and local search icons

Local SEO Strategies for Senior Care Facilities in Specific Cities

Mastering Local SEO for Senior Care Facilities in Canada By Dr. Sarah Thompson, Ph.D. in Digital Marketing, Certified SEO Expert Our Mission: Elevating Senior Care in the Digital Landscape As a team of experienced digital marketers and healthcare professionals, we’re committed to helping senior care facilities across Canada thrive in the online world. With over

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Elderly couple browsing a laptop, with colorful thought bubbles above their heads displaying various senior care related icons (like a nurse, medication, home care, fitness)

SEO Content Ideas: What to Write About on Your Senior Care Blog

Mastering SEO for Canadian Senior Care Blogs: An Expert Guide “As certified healthcare content strategists with over 15 years of experience in the Canadian senior care industry, we’re intimately familiar with balancing compassionate care and effective digital marketing. We’re wrestling with two worlds: senior care and SEO. As we strive to serve our elderly loved

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How to Rank for “Near Me” Searches in Senior Care SEO

Mastering “Near Me” Searches in Canadian Senior Care SEO: A Comprehensive Guide As experienced digital marketers specializing in the Canadian healthcare sector, we’ve spent years refining our approach to “near me” searches in senior care SEO. Our team of certified SEO experts and healthcare professionals has helped numerous senior care providers across Canada improve their

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Web of interconnected nodes, symbolizing websites, with a magnifying glass focusing on one labeled 'senior care'

Backlink Strategies for Senior Care Websites: Do’s and Don’ts

Cultivating a Thriving Online Presence: Backlink Strategies for Senior Care Websites in Canada By Dr. Sarah Thompson, PhD in Digital Health Communication, Certified SEO Specialist With over 15 years of experience in the Canadian healthcare sector, Dr. Thompson specializes in digital strategies for senior care providers. Her work focuses on balancing SEO best practices with

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An image of a senior citizen using a smartphone with a simplified web design on screen, include symbols of user-friendly features like large icons and high contrast colors

Web Design Essentials for Senior Care Mobile Users

Navigating the web shouldn’t be like deciphering a foreign language, especially for our seniors. We’ve compiled essential tips to make websites more accessible and user-friendly for senior care mobile users. Let’s break down barriers together and create a digital world that’s inclusive, understanding, and beneficial for our older loved ones. Trust us, it’s not as

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Magnifying glass over a sitemap with various elder care icons (like a cane, heart, house) interconnected with seo symbols (like search bar, target, gears)

How to Create an SEO-Friendly Sitemap for Senior Care Websites

Just like a well-planned city has a map for easy navigation, your senior care website needs an SEO-friendly sitemap. We’re here to guide you through creating one that’s effective and accessible. It’s not just about ticking boxes; it’s about serving our elders better by making vital information easily searchable online. Let us help you build

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Elderly couple using a computer, with google ads logo on screen, and a magnifying glass hovering over it, symbolizing analysis

ROI Tracking: How to Measure Google Ads Success in Elder Care Marketing

We’re in a digital era where 81% of seniors use the internet daily. As marketers, we’ve recognized this shift and are harnessing Google Ads to boost elder care services. We’ll guide you through ROI tracking, helping you understand its immense impact on marketing success. Let’s navigate this together and make our online presence count in

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O versions of a senior care website interface, one with muted colors, large font, and simple navigation, the other vibrant with small text and complex menus, with a scale in between

A/B Testing in Web Design: What Works for Senior Care Sites

Navigating the complexities of web design can be challenging. This article focuses on A/B testing for senior care websites, a crucial tool for understanding your audience’s preferences. With our step-by-step guide and real-life examples, we aim to help you optimize your site to better serve seniors. Understanding the Basics of A/B Testing A/B testing is

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